Will you keep learning and send press releases for marketing your practice?
Even after 30 years in practice, I continue to take classes, workshops and attend conferences to learn more and stay current on the science behind what it is we do with our clients and patients every day in our clinics and private practices.
I suggest you do the same with continuing to learn so you can stay current and serve your clients even more.
And, when you do attend educational training, I suggest you let the media know.
They Need You!
Your local newspapers need content to print and they are constantly looking for items that are newsworthy that their readers will enjoy.
Use your experience of attending the event to bring their audience value.
List the course title, the event, the city and dates it was held and the name of the person or organization who hosted the event.
List the biggest takeaway that you learned or that was substantiated at the event that their reader could use in their own life, and write how it will help you in your clinical practice.
The 3 classes I attended in beautiful Cherokee, North Carolina were:
• Elite Sports Therapy
• Using Research
• Clinical Strategies For Chronic Pain
I will be writing a press release on my attendance to send to my local media.
I'll make the press release available to you so you can use it for your own press releases, too, once it's written!