Category Archives for Business Growth Strategy

“Spa” Massage vs “Therapeutic” Massage?

Is there a difference between “Spa” Massage vs “Therapeutic” Massage?All healthy touch is therapeutic.The distinction between “Spa Massage” and “Therapeutic Massage” has nothing to do with WHERE the service or session is performed. The distinction has everything to do with the final INTENT or RESULT the provider and client seek.It’s all about the intent of the […]

Marketing To Stand Out

Are you feeling stuck when it comes to marketing your practice to stand out as one of the very best in your area? We want our efforts to be effective, without spending a ton of time and money on advertising. And we certainly don’t want to come across as sleezy, pushy, or desperate. So what’s a clinic owner […]

Is The Crab Mentality Holding You Back?

There’s a popular concept referred to as the Crab Mentality. It states that if a crab is in a bucket, alone, it may climb out. But, if there are other crabs in there, too, the crabs at the bottom will grab onto the legs of the other crabs and pull them back down…preventing them from […]

How Do You Know If Your Clients Think You’re ‘Worth it”?

The answer to this question may seem challenging, but it is actually really simple to figure out.

They tell you!– by either booking or re-booking with you…or not booking or returning.

Harsh truth? Keep reading…

Quote your fees? A $3000 Mistake

Quote your fees? So, a therapist sent me an email yesterday, with a very surprised, “$3000?! 6 monthly payments of 500?” I’ll keep her name private but she was referring to my up-coming Active Modulation Therapy training and the home study course I had offered in the last email I sent out to my list of clinic owners […]

How To Ethically Charge More For Your Services

Do you want to know how to ethically charge more for your services? Charge more by changing your client’s experience! Do you think you can’t charge more for your services? Do you think people won’t pay more to have you help them achieve their clinical goals through an even higher level of support?   I […]

Get 5-Star Reviews: Turn YELP Into Your Ally

There is actually a secret to get 5-Star Reviews and use Yelp to your advantage, as an ally. The 8 key steps for YELP Success is to:1-Create a free account 2- Populate it with real pics of you, your team, your clinic, your services, your dog…more photos the better. (Use real pics, not stock photos) […]

How Often & What To Email

How often should you send email to your list of clients/prospects? In my Dream Practice Mastery Academy, we’re talking about email. You KNOW you’re ‘supposed’ to be in regular communication with your list of people who are either clients or they’re people who’ve expressed interests in your services, (we call them prospects), but are not […]

Keep Learning & Send Press Releases For Marketing Your Practice

Will you keep learning and send press releases for marketing your practice? Are you a perpetual learner as I am? I have a quote I often say,    “Information and Education without Application Is Opportunity Wasted.” I hope you keep learning and this video is to share the importance of also using your continuing education […]

Ethical ​Client Appointment Re-Booking Strategy: Are they “​In Not Out”?

​Ethical ​Client Appointment Re-Booking Strategy: Are they “​In Not Out”? Here’s a terrific pro-active re-booking strategy that has literally doubled and tripled some of my client’s practices and revenue!   ​​Are you like many service providers ​and your ​clients often tell you:”​I need to speak with ​my partner about coming back…” or do they tell […]