Irene, Author at Irene Diamond

All posts by Irene

Find Your Unique Appeal to Attract More Clients to Your Therapy Practice

Every massage therapist, physical therapist, chiropractor, and wellness provider says the same things when describing their practice. They say they listen to their clients. They provide excellent service. They are clean and ethical. Those are wonderful qualities, but they are baseline expectations. They do not make you stand out. If every therapist in your area […]

The Biggest Mistake Massage Therapists Make When They Start Their Practice

Irene Diamond biggest mistake massage therapists make when starting their practice

There is one mistake I see massage therapists, yoga instructors, Pilates instructors, personal trainers, and wellness providers make over and over again when they start their practice. I have been coaching therapists for decades through my work at Diamond Pain Relief and Wellness in San Francisco, and this particular mistake shows up in almost every […]

How Massage Therapist and Clinic Owner Paula VanBallen Grew Her Practice Through Delegation and Pricing

Paula VanBallen massage therapist and clinic owner coaching case study

I want to introduce you to Paula VanBallen, a massage therapist and clinic owner who completely transformed the way she runs her multi-therapist practice in northern Minnesota. Paula came to me through my Dream Practice Mastery Academy coaching program back in 2014, and what she accomplished in the years that followed is a story every […]

From $80K to $140K: How Manual Therapist Craig Harris Transformed His Practice

I want to introduce you to Craig Harris, a manual therapist who came to me feeling stuck, overworked, and underpaid. When we started working together, Craig was earning around $80,000 a year. Within our coaching engagement, he grew his practice to $140,000 per year. And he did it while working smarter, not harder. This is […]

Take Back Your Power: A Wake-Up Call for Health and Wellness Providers

I have watched too many brilliant, talented, deeply caring health and wellness providers give away their power. They give it away to insurance companies that dictate what they can charge. They give it away to clients who cancel last minute without consequences. They give it away to the nagging voice in their head that says […]

How to Double Your Return on Every Continuing Education Course You Take

Every year, health and wellness providers spend thousands of dollars on continuing education. Courses, certifications, workshops, conferences. And every year, most of that investment goes to waste. Not because the training is bad, but because therapists do not know how to turn what they learn into tangible results for their practice. I want to change […]

Clarity of Purpose: Why Knowing Your Intent Changes Everything About Your Practice

Before you book your next client, before you run your next ad, before you redesign your website, I want you to answer one question: What is your intent? Not your goal. Not your revenue target. Your intent. Why do you do this work? What transformation are you truly committed to delivering? Because until you can […]

Stop Working So Hard: The Counterintuitive Secret to a Thriving Therapy Practice

If there is one piece of advice I could give every therapist who is grinding away trying to build their practice, it would be this: stop working so hard. I know that sounds absurd coming from a business coach, but hear me out, because this single shift in thinking is what separates therapists who burn […]

The Power of Stillness: How Slowing Down Actually Grows Your Therapy Practice

I know this sounds counterintuitive, especially coming from someone who coaches therapists on business growth. But one of the most important marketing strategies I can teach you has nothing to do with social media, websites, or advertising. It is about developing awareness through stillness. In this installment of my Simplify Marketing Your Practice series, I […]

Why I Offer a 100% Guarantee in My Therapy Practice (And Why You Should Too)

I am about to share something with you that made a lot of my colleagues uncomfortable when I first started doing it. I offer a 100% guarantee in my therapy practice. Yes, you read that right. And no, it has not put me out of business. In fact, it is one of the single most […]

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