“Spa” Massage vs “Therapeutic” Massage?

Is there a difference between “Spa” Massage vs “Therapeutic” Massage?All healthy touch is therapeutic.The distinction between “Spa Massage” and “Therapeutic Massage” has nothing to do with WHERE the service or session is performed. The distinction has everything to do with the final INTENT or RESULT the provider and client seek.It’s all about the intent of the […]

Marketing To Stand Out

Are you stuck when marketing your practice to stand out? We don’t want to be sleezy, but we do want to be effective, without spending a ton of money on advertising.To help you out, I’ve got 3 Points To Keep In Mind For Your Marketing: Marketing Point #1. Instead of asking:“what type of marketing is cheap but […]

Is The Crab Mentality Holding You Back?

There’s a popular concept referred to as the Crab Mentality. It states that if a crab is in a bucket, alone, it may climb out. But, if there are other crabs in there, too, the crabs at the bottom will grab onto the legs of the other crabs and pull them back down…preventing them from […]

How Do You Know If Your Clients Think You’re ‘Worth it”?

The answer to this question may seem challenging, but it is actually really simple to figure out.

They tell you!– by either booking or re-booking with you…or not booking or returning.

Harsh truth? Keep reading…

Quote your fees? A $3000 Mistake

 Quote your fees?   So, a therapist said to me in an email yesterday,“$3000?!  6 monthly payments of 500?”   I’ll keep her name private but she was referring to my up-coming Active Modulation Therapy training and the home study course I offered in an email. She was interested and replied to my email, but I did what many of […]

How To Ethically Charge More For Your Services

Do you want to know how to ethically charge more for your services? Charge more by changing your client’s experience! Do you think you can’t charge more for your services? Do you think people won’t pay more to have you help them achieve their clinical goals through an even higher level of support?   I […]

Why It’s So Hard, Now We’re Closed Due To Covid

Aside from the loss of revenue… Why is it so uncomfortable for therapists now? I suggest, it is difficult for so many of us now, because our identity is intertwined & caught up in what we ‘do”…. Look at these three changes we are now required to make: It requires us to shift what we […]

Get 5-Star Reviews: Turn YELP Into Your Ally

There is actually a secret to get 5-Star Reviews and use Yelp to your advantage, as an ally. The 8 key steps for YELP Success is to:1-Create a free account 2- Populate it with real pics of you, your team, your clinic, your services, your dog…more photos the better. (Use real pics, not stock photos) […]

How Often & What To Email

How often should you send email to your list of clients/prospects? In my Dream Practice Mastery Academy, we’re talking about email. You KNOW you’re ‘supposed’ to be in regular communication with your list of people who are either clients or they’re people who’ve expressed interests in your services, (we call them prospects), but are not […]

Keep Learning & Send Press Releases For Marketing Your Practice

Will you keep learning and send press releases for marketing your practice? Even after 30 years in practice, I continue to take classes, workshops and attend conferences to learn more and stay current on the science behind what it is we do with our clients and patients every day in our clinics and private practices. […]