Is there a difference between “Spa” Massage vs “Therapeutic” Massage?All healthy touch is therapeutic.The distinction between “Spa Massage” and “Therapeutic Massage” has nothing to do with WHERE the service or session is performed. The distinction has everything to do with the final INTENT or RESULT the provider and client seek.It’s all about the intent of the […]Continue reading
Are you stuck when marketing your practice to stand out? We don’t want to be sleezy, but we do want to be effective, without spending a ton of money on advertising.To help you out, I’ve got 3 Points To Keep In Mind For Your Marketing: Marketing Point #1. Instead of asking:“what type of marketing is cheap but […]Continue reading
There’s a popular concept referred to as the Crab Mentality. It states that if a crab is in a bucket, alone, it may climb out. But, if there are other crabs in there, too, the crabs at the bottom will grab onto the legs of the other crabs and pull them back down…preventing them from […]Continue reading
The answer to this question may seem challenging, but it is actually really simple to figure out.
They tell you!– by either booking or re-booking with you…or not booking or returning.
Harsh truth? Keep reading…Continue reading
Quote your fees? So, a therapist said to me in an email yesterday,“$3000?! 6 monthly payments of 500?” I’ll keep her name private but she was referring to my up-coming Active Modulation Therapy training and the home study course I offered in an email. She was interested and replied to my email, but I did what many of […]Continue reading
Do you want to know how to ethically charge more for your services? Charge more by changing your client’s experience! Do you think you can’t charge more for your services? Do you think people won’t pay more to have you help them achieve their clinical goals through an even higher level of support? I […]Continue reading
Aside from the loss of revenue… Why is it so uncomfortable for therapists now? I suggest, it is difficult for so many of us now, because our identity is intertwined & caught up in what we ‘do”…. Look at these three changes we are now required to make: It requires us to shift what we […]Continue reading
There is actually a secret to get 5-Star Reviews and use Yelp to your advantage, as an ally. The 8 key steps for YELP Success is to:1-Create a free account 2- Populate it with real pics of you, your team, your clinic, your services, your dog…more photos the better. (Use real pics, not stock photos) […]Continue reading
How often should you send email to your list of clients/prospects? In my Dream Practice Mastery Academy, we’re talking about email. You KNOW you’re ‘supposed’ to be in regular communication with your list of people who are either clients or they’re people who’ve expressed interests in your services, (we call them prospects), but are not […]Continue reading
Will you keep learning and send press releases for marketing your practice? Even after 30 years in practice, I continue to take classes, workshops and attend conferences to learn more and stay current on the science behind what it is we do with our clients and patients every day in our clinics and private practices. […]Continue reading