End The Broken Business Model: The “4 Phases of Care — Road Map to Wellness”

    4 Phases of Care
    You’ve heard me say for ever, “Our traditional therapeutic practitioner / service-provider structure operates under a broken business model!”
    Unless and until we end this broken business model, our industry will always be inefficient and held in low regard with practitioners who are financially strapped!

    Most practitioners are stuck in an ethical catch-22:

    You’re running your business with the sole purpose of continuing to attract new clients to keep your income consistent. (Looking for new clients is exhausting AND expensive…)
    Most of you have this ethical dilemma of wanting to get your patients and clients the fastest, most permanent results, but you know if your clients don’t have their complaints or symptoms anymore — they won’t re-book with you until their complaints come back.

    You’re stuck on 2 opposing sides:

    Side #1- You want to help your clients and patients
    Side #2- You don’t want to lose the revenue you generate from their appointments with you!
    To try to remedy this ethical catch 22, some practitioners drag out the care they provide, so they can squeeze a few more session fees out of the client.
    Other practitioners help their clients see results and hope once they leave the practice, that client will feel so great, they refer their friends and family.
    (Sometimes, of course past clients do refer, but more often once the client ends the needed care, you’re left with a gaping hole in your appointment calendar and in your bank account, right?)
    There is a deep dilemma to operating a business with competing goals.


    How do you remedy this conflict, so you are not continuing to chase clients, and chase revenue while also confidently acting in full integrity?
    You determine the best, most effective therapy plan for each and every client or patient you bring in to your practice to take them from where they are to where they want to be.
    In our practice it has always been about taking the clients & patient through what we call the “4 Phases of Care — Road Map to Wellness”.
    Taking your clients through the 4 Phases of Care, practically eliminates your need to constantly worry about finding new clients, while providing the utmost level of support for your client AND being completely ethical!
    This Road Map to Wellness is a formalized structure that helps your clients get their best results — fast.

    Summary of 4-Phases of Care:

    1. Start with getting the patient out of an acute situation so they are comfortable.
    2. Take them through the process of corrective care to address dysfunction causes and problems.
    3. Once they are where we and they want to be, we move ’em up to maintenance phase.
    4. When they really want to go wild — bring on the Wellness Care!

    This “Roadmap to Wellness” concept is taught to the Active Myofascial Therapy students so they too can incorporate the 4 Phases of Care effectively into their own practice.

    (Click here to see if the AMT training would be a good fit for your practice)
    How about you?
    Are you ready to change your business model to one that actually encourages your clients to get fast results without it back-firing on your bank account?

    Comment Below:
    What will you do now to end YOUR ethical dilemma?

    About the Author Irene Diamond

    Business mentor, Educator and Inspirer to Clinic Owners & Solo Practitioners. Love to hear from you ~ Please share your thoughts in the comments below!

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