Aside from the loss of revenue...
Why is it so uncomfortable for therapists now?
I suggest, it is difficult for so many of us now, because:
- It requires us to shift what we believe about ourselves.
- It requires us to shift what we believe is possible for ourselves.
- It requires us to shift who we be!
TIMER / REMIT*
Definition of "REMIT":
1. send (money) in payment or as a gift."the income they remitted to their families"
2. (BRITISH )the task or area of activity officially assigned to an individual or organization."the committee was becoming caught up in issues that did not fall within its remit"
Based on who we ARE and what we DO, so many of us are caught up in the:
- Reputation - What do others think of us, how are we perceived in our community, our family, our profession? Is it possible to retain our solid reputation if our physical doors are closed?
- Energy - We exert physical, emotional and mental energy thinking about, planning, working with our clients and patients. What do we do with this un-required energy?
- Money - we make from being a therapist so now if that 'basket' is taken away from us... where do we earn our living?
- Identity - how we view/ perceive ourselves. Who ARE we if we cannot BE a therapists who works physically with our clients and patients?
- Time - we spent working with our clients and now what do we do with our time?
When asked, "WHAT DO YOU DO?" by other people at a party or in a networking event... many providers answer with their profession, such as, "I do massage", or "I am a physical therapist"...
Their identity is that they ARE what they DO.
This is tragic.
WHY is this tragic?
If the world takes away the ability for us to “do“ what we say and identify with what we "do", sadly, we’re left with nothing.
Many of us, of course have outside interests, families, hobbies, and other revenue streams, however if a huge part of who you are is wrapped up in the fact that you are a therapist who provides hands-on or movement therapy, and that’s taken away from you, it can be absolutely devastating.
We’ve seen comments, and complaints, and concerns from therapist around the world and how distraught they are because they are not able to work in such close proximity to their beloved clients.
So what is the solution or answer?
I submit the solution is that no matter how much you love being a therapist, that you must change your perspective of who you are.
You can not base your identity on being a practitioner, and instead form your identity on being a business owner (which you are).
Unless and until a provider does re-calibrate what they 'DO", it seems they will continue to struggle if/when they become injured, a virsu shuts us down, they want to go on vacation and travel so are unable to place their hands on clients...
If you chose to remain thinking of yourself as a practitioner who solely works with clients and patients, you may always struggle, even once COVID-19 is 'under control'.
Many of my coaching clients and I are still open for business and delivering extremely valuable services to our clients and patients because we are operating as a business, not specifically and solely as a manual and movement therapist.
We are 'doing business', not 'doing massage' or 'practicing physical therapy', therefore, we can continue practicing and none of our REMIT is at risk.
As you know thousands of therapeutic businesses are still up and running...
When you create a new (or different) identity around who you are and what you “do” as a professional, and start seeing yourself as a business owner, you will begin to explore the amazing open possibilities that are in front of all of us, instead of seeing doors that are shut.
I hope you’ll start to see how wide open your practice can be, even during this time of shelter in place and physical distancing.
Will you leave a comment and tell us what you are 'doing' now, and how you're
REMIT-ing is going?
Click here if you want to learn 12 Additional Revenue Streams of Revenue you can incorporate into your business.
Together, we are even more brilliant!
(*This TIMER concept comes from my own business coach, Travis, who taught me how these 5 elements of being encompass all)