The age-old dreaded question for adults of “What do you do?” might be fine for idle chit-chat, but the real question (If you want to be a better, more successful, sought-after business person) is to instead know how to answer “What problem do you solve?”
Knowing “What Problems You Solve?” is the million-dollar question.
I just had a discussion with a client I was taking through a Business Diagnostic with yesterday about this very thing.
She was full of excitement and determination, and I could hear the heart-felt passion in her voice that she wanted to start and have a successful business in the health and wellness world, but when I asked her exactly WHAT she was going to do for people … she didn’t know. She couldn’t put her finger on exactly what service she would provide.
My suggestion was that she needed help getting really clear on what her market was struggling with. What was slowing their progress down. Where were they stuck…
Once she identified THAT, only then could we actually formulate a solid business model for her.
If you don’t know what your clients are struggling with, you can’t help them solve their problem because they don’t see your service as something they need!
So, My Suggestion to you now, is to get really clear on your answer to the question.
“What problems do you solve for people?”
Simply post YOUR answer to the question in the comments below:
(To prompt your mind, think about what exactly are they struggling with. What is slowing their progress down? Where are they stuck?)
And if you want my help on figuring this out for yourself, so you can really do big things next year — I’m working with a few, select practitioners through my Business Diagnostic sessions. (I’ve got a handful of open times so if you want to be considered, go here to see if you qualify)
Business mentor, Educator and Inspirer to Clinic Owners & Solo Practitioners. Love to hear from you ~ Please share your thoughts in the comments below!
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