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What Problem Do You Solve?
The age-old dreaded question for adults of “What do you do?” might be fine for idle chit-chat, but the real question (If you want to be a better, more successful, sought-after business person) is to instead know how to answer “What problem do you solve?”
Knowing “What Problems You Solve?” is the million-dollar question.
I just had a discussion with a client I was taking through a Business Diagnostic with yesterday about this very thing.
She was full of excitement and determination, and I could hear the heart-felt passion in her voice that she wanted to start and have a successful business in the health and wellness world, but when I asked her exactly WHAT she was going to do for people … she didn’t know. She couldn’t put her finger on exactly what service she would provide.
My suggestion was that she needed help getting really clear on what her market was struggling with. What was slowing their progress down. Where were they stuck…
Once she identified THAT, only then could we actually formulate a solid business model for her.
Diamond Tip:
If you don’t know what your clients are struggling with, you can’t help them solve their problem because they don’t see your service as something they need!
So, My Suggestion to you now, is to get really clear on your answer to the question.
“What problems do you solve for people?”
Simply post YOUR answer to the question in the comments below:
(To prompt your mind, think about what exactly are they struggling with. What is slowing their progress down? Where are they stuck?)
And if you want my help on figuring this out for yourself, so you can really do big things next year — I’m working with a few, select practitioners through my Business Diagnostic sessions. (I’ve got a handful of open times so if you want to be considered, go here to see if you qualify)
Looking forward!
About the Author Irene Diamond
Business mentor, Educator and Inspirer to Clinic Owners & Solo Practitioners. Love to hear from you ~ Please share your thoughts in the comments below!
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I help people with emotional blockages! After a 60-min massage, many clients have thanked me for releasing pent up emotions that they may have had for years. They asked me if I did it on purpose, and truthfully in the beginning I didn’t think I had that power (energy) in me! I’ve helped clients go through divorces, depression, career changes, relationship issues, lifestyle changes, etc. All through massage! They felt they were able to think clearer and were more focused leading them to have happier, more purposeful lives! And, I’ll tell you, that is an amazing reward to see clients so happy!
Hi Sheri.
You’re right- what a great reward!
I solve pain issues – physical, emotional, mental. If the issue is beyond my scope of practice or knowledge I have a fantastic network of professionals I refer.
great TJ!
a4n8
I believe many people find pain and strss relief with a single 15 minute session with me. Sometimes a one minute massage does it.
I help women to have healthy, glowing skin so they feel beautiful and confident.
perfect. I like the ‘so they…” this helps people see the results they get from working with you, Joanna.
I help people alleviate pain, stiffness, and loss of mobility due to injury, aging, and overtraining. And, I give them tools to improve their ability to do this for themselves.
Hi Barrie,
This is a great start!
(May I give you a little coaching?)
injury, aging, and overtraining are three specific niches.
You’ll actually find better results in any of your marketing if you choose one group of people to focus on.
–Injury: Who are the people you want to work with, what type of injuries, and what will your work do for them? (Car accidents? sports? elderly falls with fractured hips?)
— Aging: What ages and what will your work do for them? (Live in their home alone longer, sleep better, function easier…)
— Overtraining: Who are the people you want to work with, what type of sport and level of athlete, and what will your work do for them?
Once you’ve really zeroed in on your niche and what they get from working with you, you’ll be a magnet for that specific client.
Have fun with it and keep me posted on how it goes!
I thought I would take a stab at it.
I am a actively practicing massage therapist and will be starting my own practice in about a month, on a part time basis.
I would like to eliminate physical stress associated with going through the daily physical duties that come with life. Making it easier for my clients to deal with other emotionally and mentally demanding life issues.
Hi Bintou,
This is good, and congratulations on starting your own practice soon!
See if you can be really specific on all the EXACT benefits and results your clients will get from receiving your work.
“Making it easier for my clients to deal with other emotionally and mentally demanding life issues.” is vague.
Drill deeper on what it will do for them. Depending on who your client population is, it could be such as allow them to be more productive at work because they’re able to focus better.
Or sleep better at night with less tossing and turning.
Give it a go and see how specific you can be so you are speaking the ‘language’ that your clients are saying to themselves that they need.
Think of the exact words they use and use — that will help you know what to use in your own marketing to them.
Have fun!
I help my clients navigate the map they choose for their lives to bring them greater happiness, joy and fulfillment.
Hi Renee,
Good to read your comment, and to support you on getting EVEN more clear – what you wrote is still ‘what you do’, rather than ‘What problem do you solve?”… can you answer it in terms of the problem you solve for your clients?
Thanks, Irene. My clients gain clarity of what they want to achieve and what direction they want to travel by cutting through indecision and procrastination.