How To Ethically Charge More For Your Services


    Do you want to know how to ethically charge more for your services?

    Charge more by changing your client’s experience!

    • Do you think you can’t charge more for your services?
    • Do you think people won’t pay more to have you help them achieve their clinical goals through an even higher level of support?


    I hope this blog post gives you some insight into what you ethically can do to raise your fees, starting now.

    Listen to this story of how one shoe store in America did it.

    Do you ever shop for shoes at Payless Shoes in the USA?

    Payless is a well-known discount (low-price) shoe store where people take their kids (or themselves) to get shoes cheaply.

    • The salespeople don’t seem to care much.
    • Old, empty cardboard shoe boxes are sitting around.
    • The lighting in the stores is bright, cold and fluorescent…
      (not very flattering!)
    • The shoes are not well-made, so most people recognize that they won’t last that long, but if it’s affordable, they buy them.


    People go to Payless because they are looking for a new pair of shoes, and they want to spend as little as possible.

    They know the price is low because they are just paying for a cheap pair of “fast-fashion” shoes, and they understand they won’t get much service, if any.

    • It’s very unlikely that someone will help them measure their shoe size.
    • If it’s not already on the floor, don’t ask for it in a different color.
    • Of course, no salespeople will call them when a new shipment arrives with their size in their favorite color!

    The customers come and go, and the salespeople probably don’t even know their names.

    What would happen if they took one of their $12.00 pairs of pink pumps and jacked up their price to $140?

    That would be crazysauce, right?

    No one would buy them for $128.00 more!…

    … right?

    But… what if they changed some things about the EXPERIENCE the customer would have, and not even touch the quality of the shoe?

    Do you think creating a more enjoyable or unusual or personalized service with attention to extreme detail would allow them to charge more for their shoes?

    So… let’s imagine they took those $12.00 shoes and put them in a fancy store with more modern lighting and no empty shoe boxes.

    And if they took those same shoes and had salespeople who looked all trendy and cute helping shoppers choose their best pair of shoes, that would help, right?

    And, what if they set up their shoe store so it was invitation-only and not just open to the public, so they only worked with their precise dream customers?

    Well, the cool thing is that the Payless shoe store actually conducted a test marketing campaign in which they did everything I mentioned above.

    You’ve got to see what happened!

    Watch this short video below showing how Payless turned the store into a LUXURY store,
    and be blown away!


    The shoes didn’t change — just the customer experience did!

    That experience in a beautiful environment added value to their customers, helping them decide it was perfectly okay to pay for a pair of shoes that made them feel good.

    Now, I have a few questions for you to consider regarding your clinic or private practice.

    • Do you think turning your practice into a luxury brand or at least more up-scale would allow you to charge more for your services?

    • Do you think adding a higher level of service to your already brilliant offerings would create happier clients willing to pay you for the higher level of service?

    • Would updating your facility command a higher fee for your services?

    All too often, we think our clients are ONLY PAYING FOR OUR TIME or SERVICE.

    That’s wrong — the service is only part of what your clients pay for.

    Their experience comprises everything from how they interact with your business from the very start to their walking out the door and your follow-up!

    YOU CAN (should) be in control of everything regarding your biz!

    7 Steps To Ethically Charging More For Your Physical Therapy, Massage Therapy, Personal Fitness Training, Yoga & Pilates Services:

    1.  Update your studio or clinic’s paint, furniture, and wall art to look more expensive and clean.
    2.  Critically examine the clothes you or your team wear to be sure you’re sending the message that you pay attention to detail.
    3.  Set up a system to know and track your client’s unique preference of service day and time, music choice, room temperature, preferred type of tea or snacks, therapy table height or accommodations, and all the other details to provide an outstanding level of service.
    4. Use social media to build buzz about your business and develop’ social influencers’.
    5. Provide excellent service while incorporating an entire experience for your clients.
    6.  Step away from being Open-To-The-Public and instead make your practice invitation-only to keep it exclusive.
    7. Ask me how you can create a Precise Private Practice® to be sure you are ONLY accepting to work with your Dream Clients.


    How long do you want to stay stuck in a practice that does not bring you the financial joy it could?


    To start Attracting Dream Clients, right now,
    (It’s a gift training that will get you started.)


    Would you like me to help you transition to a new Precise Private Practice® business model on a grander scale?
    Contact me here to discuss having my mentorship.

    About the Author Irene Diamond

    Business mentor, Educator and Inspirer to Clinic Owners & Solo Practitioners. Love to hear from you ~ Please share your thoughts in the comments below!

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