How Much Should You Ask To Get Paid As an IC or Employee?

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How Much Should You Ask To Get Paid as an IC or Employee?

Most practitioners underprice themselves — not because they lack skill, but because they don’t know the difference between being an employee and being an independent contractor (IC).
Your rate isn’t random. It should reflect your role, your responsibilities, and the real costs of doing business.

In this guide, you’ll learn how to confidently set your rate, avoid common pricing traps, and understand exactly what you’re worth — no guesswork required.

IC vs. Employee: What’s the Real Difference?

Employee

You get:

  • A predictable paycheck
  • Taxes withheld
  • Equipment and supplies provided
  • A workplace and clients handed to you
  • Fewer business expenses

You trade:

  • Flexibility
  • Control
  • Earning potential

Independent Contractor (IC)

You get:

  • Control over your schedule
  • Ability to set your own rates
  • Freedom to choose clients and projects
  • Higher earning potential

You take on:

  • Self-employment taxes
  • Marketing and client acquisition
  • Equipment, supplies, and insurance
  • No guaranteed hours

Bottom line:
Employees trade flexibility for stability.
ICs trade stability for autonomy.

How to Calculate Your Rate as an IC

  1. Start with your “take-home” target.
    How much do you actually want to earn per month after expenses?
  2. Factor in your business costs.
    Examples:

    • Licensing
    • Continuing education
    • Supplies/equipment
    • Booking software
    • Professional insurance
    • Taxes (budget 25–30%)
  3. Divide by your realistic billable hours.
    Not total hours — billable hours. If you have 20 available hours, maybe only 12–14 are paid.

This is why IC rates must be significantly higher than employee wages. A $40/hour IC is often only making the equivalent of a $22/hour employee after expenses.

How to Negotiate Your Pay as an Employee

If the business provides:

  • The space
  • The equipment
  • The clients
  • The marketing
  • The scheduling
  • The insurance
  • The admin support

…then your rate will naturally be lower than an IC.

But you can negotiate based on:

  • Experience
  • Certifications
  • Specializations
  • Client retention
  • Service demand
  • Revenue generated per session

Employers love clarity. If you can show how you provide value, you get leverage.

Avoid These Common Pricing Mistakes

  • Charging the “going rate” – If everyone else charges $60, that does not mean you should. Base your rate on costs, not comparison.
  • Underestimating your expenses – Most ICs forget taxes, equipment replacement, and unpaid admin hours.
  • Not raising your rates – If your schedule is full and you’re delivering results, outdated pricing holds you back.
  • Apologizing for your fee – Confidence is part of the service.

When (and How) to Raise Your Rates

You should consider raising your rates when:

  • You’re booked out consistently
  • You’re improving your skillset
  • You’re delivering strong client outcomes
  • Your expenses have increased
  • You’re specializing in higher-value work

Raise rates once a year, or when your demand increases noticeably.

Give clients:

  • A 30–60 day notice
  • A clear explanation that reflects increased skill or demand
  • The reassurance that they’ll continue getting excellent care

Most clients stay. The ones who leave usually weren’t profitable anyway.

Quick Takeaways

  • ICs must charge more than employees because they absorb more costs and risk.
  • Your rate should come from math, not emotions or local gossip.
  • Underpricing yourself hurts your business and your clients.
  • Confidence and clarity make pricing conversations easier.

About the Author Irene

Founder of The Diamond Method™ approach, the leading voice of Movement-Activated Manual Therapy for pain & mobility. Business mentor, Educator and Inspirer to Clinic Owners & Solo Practitioners. Love to hear from you ~ Please share your thoughts in the comments below!

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  • Lucy Tomasko says:

    I am an asset to my employer/clients. I have been told that I perform at 110% or more in problem resolution of their circumstance. I also read a lot, study a lot and mix those professional additives into my touch. My clients, who are few, appreciate how they feel after our work together.

  • I personally prefer being a Silver Shadowed Rolls Royce, my favorite dream car. I am worth every bit of my charges. I don’t feel this is conceit, but just confidence in my 30+ years of experience and training. I am always getting more education that allows me to have more tools in my tool belt.
    Thank you Irene, for all of your views, advice, information that you so willing share and commitment to lifting our chosen profession to a higher standard.

  • Many new Massage Therapists stumble over how much of the rate they charge for a massage therapy treatments. The answer is to charge what you are worth. If we value what we provide the EMPLOYEE will value too.

    Deciding your value to find out what other massage practitioner fees are for the service they provide. It is important to find out this information from other local massage therapists who provide the same therapy as you. You need to compare like with like.

    Deciding what to charge it also depend on:

    How many massage session you are able to do before you get tired

    Are you a specialist in the field of complementary therapy?

    How many years of massage experience you have?

    Do you provide quality or quantity?

    Do you treat any medical conditions?

    Advantage of working within a professional and holistic massage and therapy center

    You will receive referral from other practitioner
    Increased public perception of quality and professionalism
    No marketing cost
    Room provided without costs
    The massage centre and the EMPLOYEE informs all new clients about you.

  • Ha ha! I love it. I’m definitely a Ferrari/Lamborghini. The value of our work is directly linked to our own self-value and the way we show up in the world. Some basic math skills are also nice.

  • Most people I have hired or contracted flet they were worth a lot, then showed late for clients, refused to look or act professional, did inconsistent massage and NONE of the OTHER things required to add value to a massage business.(notes, rebooks, pick up a call once in a blue moon) Do you expect people to clean up after you? Whine about promotions, meetings and any thing you must do outside your awesome hands on work? Expect that you are fed clients constantly without any upselling/effort to rebook clients on your part? Do you take a stake in the success of the business that they work with? Do you anticipate and solve your clients/business problems and make suggestions to solve them, or act like they are lucky to have YOU? If not, you are a technician/order taker, and that can be had anyplace for very little per hour, or franchise massage centers would cease to exist. Most high value therapists go out on their own and take the risk. This is a very timely post. Thanks Irene.

    • You’re welcome Robin – glad it is timely!

      Notice in my post, I mentioned about the need for providers to consistently provide $30/hour or more of worth or value to the business. As you know, that means not once in a while, when you feel like it! Your past experiences with poor-performers is unfortunate (and we’ve all experienced it as biz owners).

      Both the biz owner and the service provider have to kiss a lot of frogs to find a great match, where both sides are supported, valued, and successful. Expectations that are addressed in advance will often avoid the mess in advance, such as laying the expectation that part of their job duties is to fold linens, etc.
      (As long as it is legal and they are being compensated for it, (and agree on it) everyone will know what to expect.

      good luck in finding your Ferraris!

      Good luck.

  • I am a Ferrari/Lamborghini, but that’s just me, Its not who I am its what I bring to the table or what I bring to the service that I provide.
    Charge what you are worth and don’t be frightened.

    • Adrian, you are a rare provider who knows how to provide great service and is not afraid to stick your stake in the ground and CLAIM IT!

      We all need more of providers like you!

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