Holiday Group Promotion

I call this my “Group Leader or School Teacher Holiday Gift Certificate Idea”

It is a smart, powerful marketing promotion when you need a last-minute idea to generate some revenue and exposure to your biz.

• Do you have kids in school?
• Are you a member of a group such as an exercise class or knitting club?
• Do you participate in an organization where you have a group that buys a gift for the leader or teacher, or karate sensei for a Holiday gift or as a “Thank you” gift?

This marketing idea is perfect for you!

This Group-Leader Promotion is an easy, novel twist on selling more gift certificates during this holiday season.

How This Group Leader Promotion Came About:
This promotion came to me a few years ago by accident.

It was all because the parents in my kid’s classes started talking about buying the teacher a holiday gift from the class. I realized it was a perfect opportunity to let the parents know about my private practice and give them a way to get extra value on purchasing a massage gift from ME rather than from some unknown spa or a big chain.)

4 Benefits of this No-Cost, 3-step promotion for your biz:

1. generate exposure for your business
2. make some sales to bring in revenue
3. get new clients
4. provide huge value to the group, so they literally get more bang for their buck!

This Group-Leader Promotion can work well for your husband’s boss, the church clergy, your karate club, … anywhere the members in that group get together to buy a gift for the group leader.

3-Steps: How It Works:
#1. Usually, there is a person in the group who starts an email or conversation with the group saying they would like to get the teacher (or group leader) a gift. Massage comes up as an option quite often. (Aren’t we lucky!) If no one starts the conversation, feel free to start it yourself.

#2. Send the group an email letting them know you’d be happy to offer them a big saving on your service for the teacher’s gift. (or sell it at your standard rate but include an extra gift of additional time or added service add-on.)

(Click here to request the exact letter I used to email to my kid’s class)

#3. Provide the same special you are offering to the group leader, to the rest of the group or class for their own shopping needs.

Sample: “In addition to the class gift, I am happy to extend this same offer to you if you would like to purchase massage gift certificates for your friends and family. (90-minute massage therapy sessions for the price of an hour!)”

This Marketing Promotion is really that simple!
You’ve now got a novel idea to generate extra sales over the holidays while providing extra value to the people you know.

Diamond’s Ninja Tips:

• Don’t come across as pushy or sale-sy!
• Come from a place of partnership and giving.
• Ask their permission PRIOR to giving them your offer.