Therapists ask me all the time if they should discount their services to get more clients.
My advice back is, “it’s always better to offer a gift with purchase instead, when you can.”
Which is Better?
Discount Price or Gift With Purchase?
As you can see here is Oakland, California airport (OAK in travel industry lingo) competing with SFO (San Francisco) airport by offering FREE parking when passengers fly to Hawaii or Europe.
Airports know that the cost of parking and convenience is a consideration for passengers when choosing an airport to fly in and out of, and does affect their choice.
In the Wellness industry, our guests also are making buying decisions:
Clients consider who to choose for their service, and marketing studies have shown that providing a gift with a purchase is a great way to entice a client to say yes.
If you look at the cosmetic industry — they are famous for “Get a free travel-size bronzer, lipstick, and make up bag, valued at $23 when you spend $45 or more…”
Here are some examples that my wellness center will offer:
Hope this gives you some ideas for your own business.
So, my simple question to you now, is what can you offer as your gift with purchase the next time, instead of dropping your price to get a few more clients?
Post your Gift With Purchase offer below to inspire us all!
Business mentor, Educator and Inspirer to Clinic Owners & Solo Practitioners. Love to hear from you ~ Please share your thoughts in the comments below!
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