Focus On A Niche

“Focus On A Niche”
“There are riches in niches.”

” The money is in the niche.”

You’ve heard it before.

You know about the importance of having a niche … but is it true that it can actually help your business?

The simple answer is yes.
Specialists in ANY profession or industry will ALWAYS earn more money than generalists.

And, the fun fact is, once you’ve identified your niche or two, it simplifies your life and business.

• You now only need to stay current with health and wellness topics relevant to your niche.
• You can be more focused and have a narrower focus within continuing education classes.
• Your marketing uses words, terms, and references that your niche population uses, so they know you’re speaking to them. (Such as post-hip-replacement-niche clients probably are familiar with the reference to anterior or posterior hip replacement incision location, and you need to study the muscle disruption and healing/rehab process of both.)

Now, when you focus on a niche, it doesn’t mean you can’t or won’t do well working with all sorts of other people, but when and if you choose to zero in on your favorite dream clients (the people you get the best results with and have the most fun with) life is so much easier. (and lucrative!)

Look at this picture that I snapped on my way home the other day.

It was up on a billboard near my office.

Do you see how the “Ugly House” sellers absolutely know who their target market clients are?
It’s people with ugly houses to sell!

Do they lose out on clients who have beautiful homes? Sure, they do.

But the people who have old fixer-uppers know these guys are the go-to realtors for their house.

Diamond Brilliant Tip:
Notice they didn’t say “We Buy Inexpensive houses”…

Their clients will still generate commissions for them when they sell their ugly house; they are simply targeting their niche—people who identify with owning an ‘ugly house.’

You want your niche (dream client) to look at your marketing and see that you are the exact, perfect match for them!

In my therapy practice, for example, our niche is predominantly people who have chronic neck or back pain, migraine, or fibromyalgia.

That limits the number of people who are referred to us looking for training for a marathon, wanting pampering before their wedding day, or on their birthday, or who are experiencing Parkinson’s tremors and want relief.

In my consulting and coaching business for health care professionals, my niche is well-established orthopedic specialists and clinics who are burnt out, overbooked, and undercharging.

That doesn’t mean I can’t or won’t work with new practitioners or people providing energy work, skincare, or mental health services; it simply means my marketing focuses on my Target Market.

When the public and other referring sources know what YOU specialize in, they know who to send to you. Clients feel confident that YOU are an expert in this area, and they’re more likely to see that your fees are justified by your deep knowledge of their needs, symptoms, and solutions.

So… what will it be?

Will you pick a niche and focus on building your “Ugly Houses” (I mean) dream practice full of your ideal, dream clients? 🙂

Or will you be a generalist and continue to attract anyone and everyone?

Both work.

Both can be of tremendous service to the community.

You get to choose your path!

Have fun on this journey, and leave a comment below?

Share your ideas below.