Can You Charge More For Your Therapy Services?
“I can’t charge more for my massage services!”
“No one will pay more for my physical therapy sessions!”
“My fees are already at the ‘going rate’ in my area!”
Do Any Of Those Complaints Above Sound Familiar?
As a biz-coach, I hear these laments almost daily in some form or the other….
I was just having a discussion with a therapist who stated she could not hit the revenue goals that I suggest ALMOST EVERY therapist can achieve.
Can you charge more for your therapy services?
Are You Wondering How to ETHICALLY JUSTIFY Raising Your Fees?
I recently coached a therapist through an exploration exercise, that I believe will be super helpful for you, if you’re looking to raise your feestoo.
Here is my conversation with a therapist that will help you consider if you can charge more for your therapy services:
ME: “If you have good skills, can listen well, are professional, and ethical, (you CAN make good money)!
In almost every city — I suggest part timers should have a goal to generate $5k-ish a month (10-12 billable hrs per week )
And full timers should shoot for $8-12k a month. (15-25-ish billable hrs per week )”
HER: “I don’t even see how to get there.“
ME: “how can we help ya?
Can you first identify what “pieces” are missing or getting in your way?“
HER: “I don’t have the skills to justify charging ~125 an hour and not sure where to get them.
I currently charge 70 for an hour, the average going rate. My clients love me but I don’t have any over the top skills that rate paying that kind of premium.”
ME: “ok- great, looking at your fees is the place to start.
(First, just to be clear, there are other powerful ways to charge clients for your services rather than JUST by the hour to hit these revenue goals. )
Of course, the simplest way to charge for services, is by the hour.
MATH: To hit $5k a month, working only 12 hours a week (48 hours a month) You would charge $104/hour.
OR to generate $12k a month, working 25 hours a week, you would charge $120/hr.
AND, to even consider being able to raise your fees from $70 to $104-$120/hour, we need to explore and investigate 2 things...
👉 #1- Determine if you REALLY don’t have the clinical and/or business skills to charge more…
OR… is it your mind that is holding you back because you lack confidence or don’t know how to talk about your rates to clients?
I often see one of the biggest contributors that keep therapists from charging more, is their mind-set!
👉 #2- If it IS true you don’t have the skills to charge more, EXACTLY what skills do you need to acquire to JUSTIFY ETHICALLY charging more?
- 🕵️♀️ –> Do you need to learn Clinical Assessment skills (to determine what’s going on with your client and then be able to design a therapy plan)?
- 🕵️♀️ –> Do you need to learn more Effective clinical techniques, modalities, and methods of providing results?
- 🕵️♀️ –> Do you need to learn better Business skills or bring in External support for your client and office activities, such as a front desk/receptionist, which contributes to charging higher fees?
- 🕵️♀️ –> Do you need to learn Other ways to generate revenue from providing your therapy, rather than only charging per hour? (so you can work fewer hours, and make more money)
When therapists zero in on the PRECISE ‘pieces’ that are missing, they can charge more and propel themselves AND their practices to higher revenue very quickly.
If you are curious if you really can charge more for your therapy services, I would be happy to help you.
If you’re wondering how to get out of your head and begin to build more confidence, and to improve any of the 4 skills I listed above, reach out to me by clicking here.
Let’s get a conversation started to see if and how I might be able to help YOU raise your fees, ethically!
Post your comment below:
What YOU feel you need to learn or do to be able to ethically justify charging more for your services?
~ Irene 💎