Category Archives for Business Growth Strategy

The Goal of the 1st Call is Not What You Think…

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happy-phone-call

It’s true… I just shared this concept with one of my coaching clients — it’s one of the **HUGE-EST** (is that a word?) concepts in sales of services that I have recognized regarding how practitioners go about acquiring new clients either over the phone or when they walk in to your office… take a look… […]

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1-Stop Marketing Idea For Massage Therapists

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Here is a 1-Stop Marketing Idea For Massage Therapists. I’ve written a really simple (2 page) special report on how to tie in to a recent article that was published on Huffington Post about the benefits of massage, explaining why your clients should book a session with you as soon as possible. The information is […]

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21 Quick Steps to Boost Biz When You Have A Slow Period

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21 Quick Steps to Boost Biz When You Have A Slow Period When your clients go on vacation it can leave big holes in your schedule. Or if you live in an area where there is a slow period of time, every year, you can expect that time to be slower than the rest of […]

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Marketing Shift #1 To Get More Appointments Booked

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    shift #1 ireneDiamond.com

     There are so many nuances in designing and having your dream practice. Some are so subtle you may miss it unless someone points it out to you, and others hit ya over the head and are completely obvious. Marketing Shift #1 is one of the subtle nuances (but so drastically important). (I will be sharing […]

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    Offer Classes & Workshops As a Biz Generator For The New Year

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    Irene Diamond.com, B&W school teacher

     Here is a Fast Biz Generator Strategy For The 1st 2 Months of the New Year (or any time)   Offering Classes & Workshops is a great way to generate new business. Today’s strategy ties in to the top Resolution people make for the New Year (which everyone knows is to get in shape and lose weight, right?) Remember, […]

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    Stop selling single sessions: Offer Programs & Packages

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    Stop selling single sessions: Offer Programs (NOT Packages!) Many of you have designed your practice around selling ONLY single sessions…. Am I right?   Single sessions are needed in almost every practice, as stand-alone offerings, but I advise my coaching clients to create 6 individual service offering. (We call them the 6 Pillars of Service Offerings”!)I will share […]

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    Pick a Neighboring Business To Cross Promote Services

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      Want a cool (easy-ish) way to get more business right from your neighborhood? Pick a Neighboring Business To Cross Promote Services. This business success strategy is great because all it takes is a little time and your ability to write an easy letter of introduction to the other business, and wa-lah — you may start […]

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      Should You Break Up With Your Business?

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      Are you in a Love-Hate Relationship With Your Business? Since it is Valentine’s day, I thought it appropriate to tie in the holiday of LOVE to our businesses. When we are in solo-practice, being in a partnership with our business is similar to being in a relationship with a person. At the beginning of starting […]

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