Category Archives for Business Growth Strategy
Networking: Grow Your Relationships to Grow Your Business
Anyone here like “Networking”? You’ve probably heard people say these phrases before: “People do business with people they know, like ‘n’ trust.” or “It’s not your net-WORTH that is important, but your NET-WORK”. or “It’s not WHO you know or WHAT you know… but who knows YOU!” Are These Quotes True? I say yes! […]
Continue readingAre You Ripping-Off Your Clients?
It’s Saturday ~ I’m going to get a massage in about an hour… From a therapist I’ve never worked with before… She charges $90 a session… Is THAT a fair rate? Who the hell knows! It kills me when I read a question in a FaceBook or LinkedIn forum like, “I’m a new therapist, is […]
Continue readingMy Entire Body Is Smiling…
I remember it so well… after his first therapy session with me he said, “My Entire Body Is Smiling…”. This was one of my very first clients when I started my practice in 1985. (YIKES!) And just yesterday I was told by a new client I was a “Hanukkah Miracle”! There’ve been many wonderful comments […]
Continue readingHoliday Group Promotion
This Holiday Group Promotion is EASY!I call this my “Group Leader or School Teacher Holiday Gift Certificate Idea” It is a smart, powerful marketing promotion when you need a last-minute idea to generate some revenue and exposure to your biz.Do you have kids in school?Are you a member of a group such as an exercise class […]
Continue readingBlack Friday, Small Biz Saturday, Cyber Monday & Giving Tuesday!
Yes, holidays are here (again) and “Black Friday”, “Small Business Saturday” and “Cyber Monday” are upon us.Black Friday, Small Biz Saturday, Cyber Monday, Giving Tuesday ALL Start the days before and after Thanksgiving in the USA.“Black Friday”, “Small Business Saturday” and “Cyber Monday” have been around for a while, and a few years ago, there […]
Continue readingWhat’s YOUR “Brilliant Differentiator”?
Gotta know your “BD”!(Gotta know what are YOUR “Brilliant Differentiators”?) A coaching client asked me this question:”Where should I advertise and how can I set myself apart to attract more clients?”There is an important question you MUST ask yourself first, and you must know the answer to it, BEFORE you can even make these decisions […]
Continue readingMedia Exposure? Tap Into the Olympic Hype
If you want more exposure for your biz — tap into the Olympic hype. Media Exposure? Check! Interaction with current clients? Check! Development of authority? Check! Ability to contribute your 2 cents? Check! How Do You Tap Into The Olympic Hype? Simple! Write a short article and post it on your blog, send it out […]
Continue readingWhat Does YOUR Dream Practice Look Like?
What Does YOUR Dream Practice Look Like?Have you ever really thought about creating your dream practice, rather than ‘just letting it happen”? Most practitioners actually just open their doors and don’t really plan out what and how they want their practice to be…they just let it morph on it’s own. I was the same way when I […]
Continue readingDoes Fear Hold You Back?
Does Fear Hold You Back? A biz-owner asked me how he could ‘over-come” the fear he was having about starting a new program in his business. This was a program that he had never done before and he was afraid to put it out in the world because of the usual ‘what-if’ fears we […]
Continue readingShould You Bill Insurance or Not?
Should YOU bill insurance for your therapy services?(plus… if you decide not to bill… you’ll receivethe exact letter we email to clients explaining that we DON’T bill insurance) One of the most common questions I get asked by my coaching clients …Should or should they not bill insurance for the therapy services they provide their clients?Join […]
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