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The Goal of the 1st Call is Not What You Think…
It’s true… I just shared this concept with one of my coaching clients — it’s one of the **HUGE-EST** (is that a word?) concepts in sales of services that I have recognized regarding how practitioners go about acquiring new clients either over the phone or when they walk in to your office… take a look… […]
Continue readingHow Much Should You Ask To Get Paid As an IC or Employee?
Have you ever been in a situation where you wondered how much you needed or wanted to get paid by an employer or contractor? (Are you in the Ferrari / Lamborghini class? or somewhere down below in the value of your service?) Regarding how much to ask for in a job, did someone or some […]
Continue reading1-Stop Marketing Idea For Massage Therapists
Here is a 1-Stop Marketing Idea For Massage Therapists. I’ve written a really simple (2 page) special report on how to tie in to a recent article that was published on Huffington Post about the benefits of massage, explaining why your clients should book a session with you as soon as possible. The information is […]
Continue reading21 Quick Steps to Boost Biz When You Have A Slow Period
21 Quick Steps to Boost Biz When You Have A Slow Period When your clients go on vacation it can leave big holes in your schedule. Or if you live in an area where there is a slow period of time, every year, you can expect that time to be slower than the rest of […]
Continue readingMarketing Shift #1 To Get More Appointments Booked
There are so many nuances in designing and having your dream practice. Some are so subtle you may miss it unless someone points it out to you, and others hit ya over the head and are completely obvious. Marketing Shift #1 is one of the subtle nuances (but so drastically important). (I will be sharing […]
Continue readingOffer Classes & Workshops As a Biz Generator For The New Year
Here is a Fast Biz Generator Strategy For The 1st 2 Months of the New Year (or any time) Offering Classes & Workshops is a great way to generate new business. Today’s strategy ties in to the top Resolution people make for the New Year (which everyone knows is to get in shape and lose weight, right?) Remember, […]
Continue readingStop selling single sessions: Offer Programs & Packages
Stop selling single sessions: Offer Programs (NOT Packages!) Many of you have designed your practice around selling ONLY single sessions…. Am I right? Single sessions are needed in almost every practice, as stand-alone offerings, but I advise my coaching clients to create 6 individual service offering. (We call them the 6 Pillars of Service Offerings”!)I will share […]
Continue readingPick a Neighboring Business To Cross Promote Services
Want a cool (easy-ish) way to get more business right from your neighborhood? Pick a Neighboring Business To Cross Promote Services. This business success strategy is great because all it takes is a little time and your ability to write an easy letter of introduction to the other business, and wa-lah — you may start […]
Continue readingShould You Break Up With Your Business?
Are you in a Love-Hate Relationship With Your Business? Since it is Valentine’s day, I thought it appropriate to tie in the holiday of LOVE to our businesses. When we are in solo-practice, being in a partnership with our business is similar to being in a relationship with a person. At the beginning of starting […]
Continue readingGrab Your FREE Coaching Session With Irene
Would you like to be part of my next FREE Coaching Session for up to 8 therapists, held over the phone? If you’re on my list already you’ll get an email with the date and time of the next free group coaching call (about once a month). If you’re not yet on my list – […]
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