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Sexual Assault & Massage & Physical Therapists: What To Do To Protect Yourself
Hey my friends, This is a personal letter to you that I’ve taken to my blog to open a discussion around this very sensitive recent issue. The “P” word and the “G” word in professional therapy? Never.(Penis and Genitals)This “PPBA” is a working document that I want your thoughts on — is it necessary? Would it help? […]
Continue readingShould Your Business “Do” A Groupon?
I’m sure you know what the heck a Groupon is!Now, the question is whether or not your business should “Do” a Groupon! It is NOT appropriate for all businesses, but depending on your business model — offering a Daily Deal, for the RIGHT service or product MIGHT be a really smart move for you!(This post is […]
Continue readingEnd The Broken Business Model: The “4 Phases of Care — Road Map to Wellness”
You’ve heard me say for ever, “Our traditional therapeutic practitioner / service-provider structure operates under a broken business model!” Unless and until we end this broken business model, our industry will always be inefficient and held in low regard with practitioners who are financially strapped!Most practitioners are stuck in an ethical catch-22:You’re running your business with […]
Continue reading3-Step Easy Client Re-Booking System
If you had a 3-Step Easy Client Re-Booking system, would that make your life a lot better? Many therapists struggle with how to ‘encourage’, ‘get’, ‘convince’ clients to return for more than 1 or 2 visits, so they resort to selling discount packages (as taught by many other mentors or educators). Stop trying to convince […]
Continue readingHow Do YOU Set YOUR rates? The “Value Paradox”.
Quick post on a COMPLEX issue that confuses so many practitioners when it comes to how to charge for services.When determining your rates, you want to take into consideration all the service components you provide, such as single sessions, programs, mini treatments, and the rest. Price your services on the transformation … NOT on the Time […]
Continue readingNetworking: Grow Your Relationships to Grow Your Business
Anyone here like “Networking”? You’ve probably heard people say these phrases before: “People do business with people they know, like ‘n’ trust.” or “It’s not your net-WORTH that is important, but your NET-WORK”. or “It’s not WHO you know or WHAT you know… but who knows YOU!” Are These Quotes True? I say yes! […]
Continue readingAre You Ripping-Off Your Clients?
It’s Saturday ~ I’m going to get a massage in about an hour… From a therapist I’ve never worked with before… She charges $90 a session… Is THAT a fair rate? Who the hell knows! It kills me when I read a question in a FaceBook or LinkedIn forum like, “I’m a new therapist, is […]
Continue readingMy Entire Body Is Smiling…
I remember it so well… after his first therapy session with me he said, “My Entire Body Is Smiling…”. This was one of my very first clients when I started my practice in 1985. (YIKES!) And just yesterday I was told by a new client I was a “Hanukkah Miracle”! There’ve been many wonderful comments […]
Continue readingHoliday Group Promotion
This Holiday Group Promotion is EASY!I call this my “Group Leader or School Teacher Holiday Gift Certificate Idea” It is a smart, powerful marketing promotion when you need a last-minute idea to generate some revenue and exposure to your biz.Do you have kids in school?Are you a member of a group such as an exercise class […]
Continue readingBlack Friday, Small Biz Saturday, Cyber Monday & Giving Tuesday!
Yes, holidays are here (again) and “Black Friday”, “Small Business Saturday” and “Cyber Monday” are upon us.Black Friday, Small Biz Saturday, Cyber Monday, Giving Tuesday ALL Start the days before and after Thanksgiving in the USA.“Black Friday”, “Small Business Saturday” and “Cyber Monday” have been around for a while, and a few years ago, there […]
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