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Are You Poor or Abundant?
If I asked you right now, “Are you poor or abundant?”, what would your answer be? It’s not a trick question. I know you know some biz owners who seem to have tons of clients and make a lot of money, even though you know they’re possibly less qualified than you are! Why is that? […]
Continue readingHow To Schedule Your Sessions
How To Schedule Your Sessions.Time management in scheduling is a critically important topic and effects how much money you make for the time you work. In one of my coaching groups, I was asked, “Does anyone offer the full 60 minutes or just 50 minutes hands on?” Let’s take the time to discuss how to schedule your […]
Continue readingSexual Assault & Massage & Physical Therapists: What To Do To Protect Yourself
Hey my friends, This is a personal letter to you that I’ve taken to my blog to open a discussion around this very sensitive recent issue. The “P” word and the “G” word in professional therapy? Never.(Penis and Genitals)This “PPBA” is a working document that I want your thoughts on — is it necessary? Would it help? […]
Continue readingShould Your Business “Do” A Groupon?
I’m sure you know what the heck a Groupon is!Now, the question is whether or not your business should “Do” a Groupon! It is NOT appropriate for all businesses, but depending on your business model — offering a Daily Deal, for the RIGHT service or product MIGHT be a really smart move for you!(This post is […]
Continue readingEnd The Broken Business Model: The “4 Phases of Care — Road Map to Wellness”
You’ve heard me say for ever, “Our traditional therapeutic practitioner / service-provider structure operates under a broken business model!” Unless and until we end this broken business model, our industry will always be inefficient and held in low regard with practitioners who are financially strapped!Most practitioners are stuck in an ethical catch-22:You’re running your business with […]
Continue reading3-Step Easy Client Re-Booking System
If you had a 3-Step Easy Client Re-Booking system, would that make your life a lot better? Many therapists struggle with how to ‘encourage’, ‘get’, ‘convince’ clients to return for more than 1 or 2 visits, so they resort to selling discount packages (as taught by many other mentors or educators). Stop trying to convince […]
Continue readingHow Do YOU Set YOUR rates? The “Value Paradox”.
Quick post on a COMPLEX issue that confuses so many practitioners when it comes to how to charge for services.When determining your rates, you want to take into consideration all the service components you provide, such as single sessions, programs, mini treatments, and the rest. Price your services on the transformation … NOT on the Time […]
Continue readingNetworking: Grow Your Relationships to Grow Your Business
Anyone here like “Networking”? You’ve probably heard people say these phrases before: “People do business with people they know, like ‘n’ trust.” or “It’s not your net-WORTH that is important, but your NET-WORK”. or “It’s not WHO you know or WHAT you know… but who knows YOU!” Are These Quotes True? I say yes! […]
Continue readingAre You Ripping-Off Your Clients?
It’s Saturday ~ I’m going to get a massage in about an hour… From a therapist I’ve never worked with before… She charges $90 a session… Is THAT a fair rate? Who the hell knows! It kills me when I read a question in a FaceBook or LinkedIn forum like, “I’m a new therapist, is […]
Continue readingMy Entire Body Is Smiling…
I remember it so well… after his first therapy session with me he said, “My Entire Body Is Smiling…”. This was one of my very first clients when I started my practice in 1985. (YIKES!) And just yesterday I was told by a new client I was a “Hanukkah Miracle”! There’ve been many wonderful comments […]
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