Are you stuck when marketing your practice to stand out?
We don't want to be sleezy, but we do want to be effective, without spending a ton of money on advertising.
To help you out, I've got 3 Points To Keep In Mind For Your Marketing:
Marketing Point #1.
Instead of asking:“what type of marketing is cheap but effective”, ...
"What type of feeling do I want my prospects to get as their first impression of me and my brand?”
(Prospects get a different feeling about your brand based on your choice of marketing.)
Choose marketing that builds a new client's trust of you even before they know more about you.
Think This / Not That:
- Up-dated Website / NOT flyers on bulletin boards
- Guest Interviews / NOT coupons
- Article contribution / NOT discounts
- Helpful Videos / NOT Cheesy Facebook ads
- Speaking or Teaching / NOT convincing
Marketing Point #2
Define what the 3 top reasons people choose YOU over other options that provide the same results?
(Notice I didn’t say, "Choose you from others who provide the same service”.)
This is where my concept of Unique Appeal to Clients, or UAC, pronounced "yack", comes in.
We want (need) to give clients a reason to yack about us to their friends and other health care providers because:
a) WE are different
b) we provide different
c) we serve different.
What makes YOU stand out?
List 3 ways you’re different. (Share in comments)
Consider the benefit that your differences provide to your client or prospect.
(Include emotional and logical reasons. It’s true when they say, "People buy with emotion and justify it with logic."
For example, in my practice, one of our UAC's is we offer a 100% Guarantee.
This 100% guarantee makes us extremely different, because… ya know, who else does that? Specially in health care?
The emotional benefit to client: “It can be scary to try a new provider, but we’ll be with you every step of the way to be sure you get exactly what you need and want.”
The logical benefit to client: “Even if you’ve tried other options in the past that haven’t worked, there is no need to worry if working with us will be a bad decision. If you’re not thrilled, you won’t pay.”
Once you know your top 3 Unique Appeal To Clients differentiators and how they benefit your clients both emotionally and logically, use them in your marketing.
Speak about your U.A.C.s, write about them, post about them and brag about them, everywhere.
Clients seek experts and are looking for specialists who stand out from the crowd.
(Marketing Point #3 twill be added soon...)
Did you find this helpful? We would love to read your comment below.
Tell us how you'll apply it in your practice?
And, if you want much more individualized coaching on how to market your practice, I've just opened the doors to a brand new marketing program starting soon.
The program features at least one new marketing approach each month so you can easily attract your Precise Dream Clients without paying for ads, building crazy funnels or posting all day on social media.
(CC+M is the lowest fee-based program I currently offer where you get my personal coaching eye-balls and brains on your practice.)