It’s a fact of life…
People are generally skeptical by nature, so they will often look for a ‘catch’ for why they are getting a deal from you (or any business).
Here’s a fast marketing tip:
If you’re ever going to offer a discount, promote a special rate, or add on some extra service or product, you should think of it as a ‘sale’ to boost your offer.
Example: Since today is March 17th, have you been receiving a lot of email or noticed advertisements for St Patty’s Day specials, parties, parades, or sales in the paper or on TV over the last few days?
If so, then you see what I mean, about holding ‘sales’.
3 Sales Tips To Boost Your Offer:
Savvy businesses always have a reason to offer you, (as the consumer) a deal, and the sale most often is given a name. The sale also comes with a ‘call to action’. (CTA)
What is a CTA?
A CTA (Call to Action) is a compelling reason for you to take some sort of action sooner rather than wait until later. Like a “buy now and get a fee lipstick with purchase.”
When you are offering a sale, you should also determine what the reason is for you giving your client and customers a deal.
The reason for your sale can be super simple, like St. Patty’s Day, your birthday, an anniversary of the day you went into business, or you can tie it into the national or religious holidays.
You can also give reasons like, “It’s Snowing so hard, we are having a “warm you up” sale on heaters, lamps, and fire pits”, or “the printer made a mistake on the advertisement so now it’s $10 off!” or the one you’ve heard many times before, “we’re over-stocked and need to move our inventory.”
Just to show you how simple it can be, there is even a national furniture store that has only 4 sales a year. (Winter Sale, Spring Sale, Summer Sale, and, yup — you guessed it… Fall Sale! And guess what, each sale lasts 3 months!)
Want to drum up a little more business from time to time?
Just choose a reason to offer your “sale’ and give your ‘sale’ a name. It will be received much better by your clients.
Now, keep in mind — your sale does not always need to be a price/rate discount. Instead, you can provide something of value that comes with the purchase as an add-on.
(Often times ‘gift-with-purchase’ works better as the Call to Action than when you simply do a price drop.)
Please remember, You. Are. Brilliant!
~ Irene ~ founder, Dream Practice Mastery Academy
Have YOU held a ‘sale’ for your business? Did you give it a name and a reason?
Business mentor, Educator and Inspirer to Clinic Owners & Solo Practitioners. Love to hear from you ~ Please share your thoughts in the comments below!
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.